The Development And Analysis Of Microsatellite Dna Essay

10 THE DEVELOPMENT AND ANALYSIS OF MICROSATELLITE DNA Summary Due to the significant negative impact of the industrial activities on the habitat, many species have become endangered. To conserve the species, a thorough investigation is needed. In this case, the research is based on the study the interdependencies between the genotype and spatial dispersal of populations. Despite being endangered, turtles comprise rather specific object for such investigations, as well as any other long-lived organisms, because their reproduction cycles complicate the genetic investigations using conventional methods. That is why the novel DNA markers, microsatellites, were chosen for this research. Although the microsatellites are very informative and universal, the overall cost for research is higher than for RAPD and AFLP. This is mostly due to the cost of the fluorescent dye which is used in the PCR. To eliminate this, I will apply an interesting technique which allows for incorporation of the dye by the forward primer into the product of polymerization thus saving a considerable amount of the dye. Generally, I plan to base research on such steps: - Studying the populations of Apalone spinifera and Apalone mutica based on available data; - Taking samples of blood from the animals which are going to be caught by hand in their usual habitat. The sampling will occur in the least possible harmful way; - Testing 12 pairs of primers initially developed for Apalone spinifera using theShow MoreRelatedGenetic Viological Markers, Cytological Markers And Biochemical Markerss?908 Words   |  4 PagesIntroduction The traditional genetic analysis within populations by morphological markers, cytological markers and biochemical markers has not been very efficient when the selection objective involves several characteristics with unfavorable genetic correlation (Schwerin et al., 1995). These complications might include interactions between genes in the same locus (dominance) or in different loci (epitasis) or between specific genes and the environment (genotype by environment interactions) (DrinkwaterRead MoreA Research Study On Scar Markers1635 Words   |  7 PagesSCAR markers are PCR based primers that represent genomic DNA fragments at genetically defined loci, that are identified by PCR amplification using sequence specific oligonuceotide primers (Paran and Michelmore, 1993; Me Dermott et al., 1994). Inception of SCARs involves cloning the amplified products of arbitrary marker techniques and then sequencing the 2 ends of the cloned products. The sequence s therefore used to design specific primer pairs of 15-30 bp which will amplify single major bandsRead MoreA Research Study On Conservation Genetics2498 Words   |  10 Pagesdisease, overexploitation and development. The objectives is first to identify separately the stochastic genetic factors and then the stochastic deterministic factors in four long-lived animals such as bears, elephants, tigers and turtles; second, is how these factors may then affect their demographies (population sizes and immigration rates); and third is the application of genetic tools in specific types of species. Advanced genetic tools using mtDNA, microsatellite markers, protein and some otherRead MoreDevelopment Of Drugs With High Potency And Inhibitory Activity1618 Words   |  7 Pages Summary of research plan Development of drugs with high potency and inhibitory activity against specific activating mutation, while showing significantly less activity against wild type mutations, made testing specific sensitizing mutation necessary. (1) (EGFR) T790M mutation a successful example of a biomarker for non-small cell lung cancer (NSCLC) treatment with Osimertinib that gained a wide acceptance in clinical practice in Europe and US (), One question that needs to be asked, however, isRead MoreThe Many Types Of Curcuma836 Words   |  4 Pageshave limitations. However, new methods based on studies of DNA variations to assess genetic relationships or diversity among varieties can accelerate ornamental plant breeding programs. Molecular markers have become useful for breeding and cultivar development in many crops (Syamkumar and Sasikumar, 2007). Among the molecular markers available, microsatellites or simple sequence repeats (SSR), which are tandem repeats of 1-6 nucleotide long DNA motifs, have ga ined considerable importance in plant geneticsRead MorePIK3C Case Study1100 Words   |  5 Pagestrials and have demonstrated that combined EGFR and HER2 inhibition can initiate long-lasting tumour regression. (Shyam et al. 2015). Microsatellite instability The majority of CRCs results via the chromosomal instability pathway (CIN), whereas approximately 15% emerge from the microsatellite instability (MSI) pathway which occurs as consequence of defective DNA mismatch repair (MMR). Defective MMR can develop from an inherited germline mutation in a MMR genes namely MLH1, MSH2, MSH6, and PMS2 iRead More Review of Research Paper on Metastasis of Cancerous Tumors1352 Words   |  6 Pagesfrom the burden of fighting cancer again. Methods This study took 386 breast cancer patients and split them into two groups. M0, patients showing cells with no metastasis, and M1 patients, those that showed metastasis and performed a genomic analysis, or comparative genomic hybridization (CGH) of the Cytokeratin positive cells by using that data to compare to data of the primary tumor. Cell samples were prepared and various tests run on them. Of these test were the PCR, CGH, LOH, and genomicRead MoreThe Replication Of Y Chromosomes And How They Have Evolved Overtime1358 Words   |  6 Pageson the species. In the male heterogametic (XY) system, the absence of the Y chromosome results in a female offspring and the presence of the Y chromosome results in a male. The evolution of the sex determination system consists of the rise and development of sex chromosomes and concurrently the emergence and evolution of genes that guarantee the formation of equivalent traits and functions. This paper will examine three studies: the replication of Y chromosomes and how they have evolved overtimeRead MoreEpilepsy And Autistic Spectrum Disorders794 Words   |  4 Pages Epilepsy and Autistic spectrum disorders (ASDs) are both genetic disorders stemming from multiple possible origins. Both disorders share multiple similarities, including cell growth, synapse development and function, and regulation of gene transcription. An incorrect or non-functioning synaptic protein causes many mutations within genetics that predispose one to both ASD and epilepsy. In addition, a recent study found that epilepsy was diagnosed in some form in 44% of children with ASD. ConverselyRead MoreComparing Differential Gene Expression Of The European Honey Bee Apis Mellifera2570 Words   |  11 Pagestested for resistance via exposure to the Varroa mite. The discovery of resistant strains of Apis Mellifera would allow for selective breeding to be carried out to increase the species numbers, which is why this research would be highly useful. Microsatellite mapping would aid in locating other related strains. AIM AND OBJECTIVES: The aim of the proposed experiment is to put forward a methodology that would allow for the identification of resistant strains of the European honey bee, allowing for

William Shakespeare s Midsummer Night s Dream - 1618 Words

Shakespeare was a writer of love, creating some of the most beautiful poetry that our eyes have read and our ears have heard. However, he also brings us some of the most tormented characters that have ever been created. Shakespeare was born into a world of a divide, brutality, and tension. In an Elizabethan world, cruelty was around every corner. It was a part of daily life, and was often seen as entertainment. During this time, Shakespeare would have been competing with the neighboring bearbaiting events. He manages to survive in this world entertaining the masses with his plays and adapting to the cruel culture. In Midsummer Night’s Dream, we see a lot of minor and playful cruelty. Much of the comedy of this work is found in how ill the characters treat one another: Egeus to Hermia, Oberon to Titania, Lysander and Demetrius to each other, as the same for Helena and Hermia later on, Demetrius to Helena, Lysander to Hermia, and Puck to all. Despite the amount of tension and conflict swaying between characters, much is played to the comedy so the true emotions are over clouded by a reaction of crude sympathy, rather than empathy. Thinking about how Oberon treats Titania and uses Puck to make a puppet of Bottom, it is manipulative and rude. He tricks and humiliates her all to get his way and for his own entertainment. However, most of the cruelty between Oberon and Titania lies in his infidelity, and their altercations with one another. Oberon is known for having had affairsShow MoreRelatedWilliam Shakespeare s A Midsummer Night s Dream1339 Words   |  6 PagesHonors For A Midsummer Night s Dream By William Shakespeare 1. Title of the book - The title of the book is called A Midsummer Night s Dream by William Shakespeare. 2. Author s name - The author of the book A Midsummer Night s Dream is William Shakespeare. 3. The year the piece was written - A Midsummer Night s Dream by William Shakespeare was believed to have been written between 1590-1596. 4. Major Characters - There are three major characters in the book A Midsummer Night s Dream by WilliamRead MoreWilliam Shakespeare s A Midsummer Night s Dream1474 Words   |  6 Pagesinstance, one could look at the movies A Midsummer Night’s Dream and Shakespeare in Love. The latter follows the life of William Shakespeare himself, everything from his love affair with Viola de Lesseps to his creation of Romeo and Juliet. A Midsummer Night’s Dream, is one of the most famous plays of Shakespeare’s, revolving around the tumultuous relationships of four lovers, aided, and sometimes thwarted by the mischief of fairies. Although Shakespeare in Love outlines a few of the characteristicsRead MoreWilliam Shakespeare s A Midsummer Night s Dream1548 Words   |  7 Pagesspoken by Helena in Act 1 Scene 1 line 234, explains that it matters not what the eyes see but what the mind thinks it sees. In the play, A Midsummer Night s Dream, written by William Shakespeare, there are several instances where the act of seeing is being portrayed. The definition of vision is the ability to see, something you imagine or something you dream. This proves that even though one has the ability to see; the mind tends to interfere and sometimes presents a different picture. VariousRead MoreWilliam Shakespeare s A Midsummer Night s Dream867 Words   |  4 Pagesspecifically how they will benefit that other person, you’re in love.† In A Midsummer Night s Dream, William Shakespeare intertwined each individual characters. Through the concept of true love and presented to the audiences a twisted yet romantic love story. The love stories of Renaissance are richly colorful, so Shakespeare used multiple literary techniques to present to the readers a vivid image of true love. Shakespeare applied metaphor in the lines of Lysander. In Act 1, scene 1, Lysander saysRead MoreWilliam Shakespeare s A Midsummer Night s Dream990 Words   |  4 PagesSymbols in William Shakespeare’s A Midsummer Night’s Dream Symbols help to play an important part in giving a deeper meaning to a story. William Shakespeare uses a variety of symbols in his play A Midsummer Night’s Dream and by using these symbols he offers some insight onto why certain events take place in the play. Symbols are sometimes hard to decipher but as the reader continues to read the symbol’s meaning might become more clear. Shakespeare uses a variety of symbols in A Midsummer Night’s DreamRead MoreWilliam Shakespeare s A Midsummer Night s Dream1397 Words   |  6 PagesShakespeare’s comedies, like those of most Renaissance playwrights, involve love and its obstacles. Much of the comedy in A Midsummer Night’s Dream derives from the attempt of Lysander and Hermia to remain together while overcoming the adult authority figure who attempts to hinder the love of a young couple. The overcoming of an obstacle functions as a common motif in Renaissance comedy. The audience must wonder, however, whether Lysander and Hermia, as well as Demetrius and Helena, actually loveRead MoreWilliam Shakespeare s A Midsummer Night s Dream1207 Words   |  5 PagesWilliam Shakespeare’s A Midsummer Night’s Dream has been categorized as a comedy play because of all the characters being passionately in love to the point of being foolish. It’s a play all about love, and the characters that are in love are only young adults, so they are still naive when it comes to love. Their naivety and foolishness regarding love is what allows them to be taken advantage of by mischievous fairies when they all run away into the woods. By critiquing the love affairs and numerousRead MoreA Midsummer Night s Dream By William Shakespeare1882 Words   |  8 PagesWritten during the Elizabethan era where gender roles played an important part in society and relationships, A Midsummer Night’s Dream by William Shakespeare portrays the interaction between both sexes, and the women’s respo nse to the expectation of such norms. Although the characters: Hippolyta, Hermia, Helena, and Titania, are portrayed as objects (both sexual and material) contingent upon their male lovers, they are also given empowerment. During the Elizabethan Era, and present throughout MNDRead MoreWilliam Shakespeare s A Midsummer Night s Dream1277 Words   |  6 Pagestogether. Nor will love ever be a controllable compulsion. Maybe we are fools for going into the perilous, eccentric universe of love; yet what fun would life be without it? William Shakespeare s play A Midsummer Night s Dream investigates the unconventional, unreasonable and unpredictable nature of love during his time. Shakespeare conveys this through the main plot of the play, which is composed of the relationships between three couples. The three couples show examples of three different types ofRead MoreWilliam Shakespeare s A Midsummer Night s Dream1442 Words   |  6 Pages William Shakespeare is estimated to have lived from 1564 to about 1616. He is often recognized as great English poet, actor, and playwright, and paved the way for many on all of those categories. Over that span he wrote many pieces that are still relevant today such as Romeo and Juliet, Hamlet, and Macbeth. I would like to take a deeper look into one on his pieces â€Å"A Midsummers Night’s Dream.† This piece is estimated to have first been preformed in about 1595 and then later published in 1600. Many

Full Collapse free essay sample

Thursdays Full Collapse is a must-have. One of the best tracks is Cross Out the Eyes, which is one of those songs you want to hear again and again. All the riffs fit together like a puzzle and the lyrics talk about a fight: Drive through the streets as gunshots punctuate the night. The sides we take divide us from our faith The song is good, but you cant buy a CD for just one song. Hole in the World is another landmark song that has a lighter feel. Unlike Cross Out the Eyes, it doesnt call for the lead singer to scream. The music alone catches your attention and holds on. As you hear the first few lines, you are suddenly into the song. Its like you are in a trance: you cant stop listening to it. This CD also has a darker side, since all the songs talk about something very unfortunate. We will write a custom essay sample on Full Collapse or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page For example, Understanding in a Car Crash talks about watching a friend die, while Standing on the Edge of Summer is about a heartbreak. Geoff Rickly screams way too much on this CD. My guess is that he is trying to express pain and anguish, but thankfully he doesnt scream in every song; at times his voice can be almost soothing. Rickly should experiment with singing not screaming. If he did, his songs would be much better (and we could understand what he is saying). Guitarists Tom Keely and Steve Pedulla are absolutely amazing. They play with such ease that you could argue they were born playing. I only wish they would rise to their potential and stop putting such sadness and misery into their songs.

Letter Of Motivation Essay Example For Students

Letter Of Motivation Essay My educational background is quite diverse. I spent my last three years at the Geelong College Australia, and have successfully finished year 12 there. My choices of subjects reflected the diversity of my interests English, Mathematics, International Studies, Legal Studies, and Economics. I excelled in International Studies and was awarded Academic Merit. Upon my return to Surabaya at the start of year 1999, I attended IBMT (Institute of Business Management and Technology), an International University which follows the United States curriculum, at which I majored in International Management. The subjects I took were: Accounting I and II, Sociology, Psychology, World Civilization, English Composition, Public Speaking, and Organizational Management. I finished the semester with a GPA of 3.6. The excellent quality of the University, as well as helpful teachers and friends, have contributed immensely to my success. In the classroom I can do much more than to warm the seat; I can add a lot to class discussions. As I have grown older and more mature, I have begun to realise the value and significance of helping others and contributing to my surrounding community. I was involved in many clubs and social activities such as the United Nations Youth Conferences, Geelong Radio Station, Peer Education Street Theatre, 40 Hours Famine Committee, Amnesty International, a badminton club and basketball club. I also value very much my work experience at Weighton and MacDonalds Law Firm Geelong. My greatest accomplishment in social activities is to be one of the two students in my school selected, and awarded scholarship of AU$ 1000 to attend the National Youth Reconciliation Conference in Darwin, Australia. After I returned to Indonesia, I became an active member of the Rotary Club and The British Council. These extra-curricular experiences have provided me with a balance for the rigorous school works and fu rther developed my interests and talents while serving others. Living in Geelong, a small yet cosmopolitan city in Australia has influenced me interpersonally. The experience of living in such sharp contrast to my life in Surabaya, Indonesia, has given me a broader view of the world and the ability to adapt to a different culture which every international student must possess. Living isolated from Indonesian speakers has also made my English improve surprisingly fast. Im a blend of two contrasting lifestyles, and my thoughts, ideas, and actions reflect this blend. Of course if it wasnt for my parents giving me the opportunity to study in Australia, I wouldnt have been so privileged to have such an educational background. After finishing senior school, I would like to fulfill a life long wish, which is to study Asian Studies and International Studies. Indonesian reformation will open immense International relations opportunities in near future. I aspire to work closely with the Unite d Nations and to be involved in Indonesias international affairs. This is why I believe that an Asia Pacific Studies degree at Ritsumaikan Asia Pacific University would be the perfect course for me. There are three specific reasons why I want to study at APU, Japan. First, I wish to receive a high-quality Asia Pacific Studies degree. Second, I hope to take full advantage of one of the leading Japanese University in order to excel at my studies. Third, I desire to once again experience multicultural exposure and dynamic learning environment. Im aware that generally, Asia Pacific Studies is as a degree which develops many skills and covers facts that are valued and relevant in many walks of life. Whichever route I decide to take, I can be sure that the study will equip me with the necessary skills to continue to acquire new knowledge and understanding throughout my entire working life. I believe that the combination of my past experiences and academic knowledge will qualify me as an Asia Pacific University student candidate, and furthermore will prepare me to achieve my career goals in the future. Learning is what I do best, and in Japan I will have the perfect opportunity to excel at it. Acceptance Essays

Writing a Sample Essay of Story That Helps Form Your Identity

Writing a Sample Essay of Story That Helps Form Your IdentityWriting a sample essay of story that helps form your identity can be quite hard especially if you have little or no experience in writing for essay. Nonetheless, even a blank page is not a problem as long as you know what to write.In order to get a sample essay of story that helps form your identity, first of all, you need to know that a story is a sequence of events which are acted out from beginning to the end. If you are writing an essay of your identity, it means you are writing about you, and the story, as a way of creating a character and establishing a back story.This essay can be as simple as just writing the first line. At the end of the essay, you will need to include some thoughts about the creation of your identity.There are different personalities out there, some are smart, some are adventurous, some are fast, some are handsome, some are rich, some are pretty, some are sporty and there are so many other types o f personalities. When writing about your identity, be sure to put down your strengths, and weaknesses. These should be highlighted in your essay, so that readers can relate to you.Aside from your personal character, you should also include information about your accomplishments. Whether it is something that you have been involved in or completed at school, if you can prove that you have done it, then you have proven that you can do it in life.Aside from the information about your character, your essay can also include things about your personality and the reason why people like you. That is how the essay of identity will build up to the main theme of the essay. It is the most important part of the essay, because it describes how you are recognized in the society.After you have composed your essay, you should actually send it to someone whom you think can help you. This is especially true if you want to win an essay contest or a student essay.And lastly, remember that you have a resp onsibility to your identity and it will be best if you take it seriously. Remember that people read essays, and if you have a mistake in your essay, your identity will be destroyed.

Suzuki Motorcycle Media Plan

Company/Brand Information Suzuki is a Japanese Motor Company that began operating in 1909. Michio Suzuki founded the multinational company at the age of 22 after constructing a pedal-driven loom for the silk industry. The company has been famous for its motorcycles, but has also entered the automobiles’ field. After the 1950 financial crisis that resulted in labor difficulties, the company entered the motor vehicle field; it launched the Power Free 36cc, 2-cylce motorized bicycle in 1952 and Diamond Free 600cc in 1953.Advertising We will write a custom report sample on Suzuki Motorcycle Media Plan specifically for you for only $16.05 $11/page Learn More Suzuki Motor Company joined the US market in 1964; it exported and distributed over 6,000 Suzuki motorcycles. With the manufacturing of technologically advanced touring motorcycles, the company has been able to meet the needs of the wealthy class in the US market. The Hispanic population in the Uni ted Sates remains the largest minority population having a percentage of 17% of the national population as of July 2012 (Humphreys, 2012). Just like other companies, Suzuki Motorcycle also felt the effects of the 2008/2009 global financial meltdown. The motor industry has come up with new models of motorcycles, and has laid strong marketing strategies to reach the Hispanic population in the US. In order to ensure close follow-up within the US, the multinational automotive company had set up the American headquarters in California. The state of California is projected to have more Hispanics than whites by March 2014. The American headquarter, therefore, is a strategic point for the company to engage the Hispanic population. The media plan outlines how the motor company intends to maneuver in the current dynamic market and outshine its competitors like Honda, Kawasaki, Yamaha, and Harley Davidson in marketing its motorcycle brands to the Hispanic population in the US. The aftermath of the Second World War saw the company begin to manufacture bicycle engines to aid in transporting products to different location; the new mode of transport in the country was affordable. Suzuki mostly targeted the middle-income civilians who needed small, comfortable, and cost effective locomotives. In 2011, Suzuki assumed the 10th position among multinationals dealing in the manufacture, assembly, and sale of automobiles. In 2013, Japan Automobile Manufacturers Association (JAMA) rated Suzuki, as the country’s second greatest producer and distributor of automobiles (Global Suzuki, n.d.). Suzuki’s ownership is a family affair considering that its current Chief Executive Officer is Osamu Suzuki. Marketing Mix (4P’s) – Products Suzuki motorcycles have been common for two uses: sporting and commuting. The sport/sport touring segment in the United States has different motorcycles brands, such as TU250X, GS500F, GSR750, INAZUMA 250, and GLADIUS. Suzuki Inazuma 250 is fuel-efficient and is capable of close to 85 mpg; the model has wide range of genuine accessories and has a semi-double cradle frame with the 248cc engine.Advertising Looking for report on transportation? Let's see if we can help you! Get your first paper with 15% OFF Learn More (Global Suzuki, n.d.) In the commuting segment, there is the Suzuki SFV650. The bike has a seat height slightly less than 31 inches. SFV650 has an extremely accessible size, and provides plenty of confidence to those who prefer low-speed driving. Users of SFV650 agree that the bike is smooth and has an energetic commuter since it has a smooth handling. There is also the 2010 Suzuki DR650; this bike is available in the US market. This model has the ability to move in ragged regions and other potentials that other models lack. It has the ability to maneuver through rocky areas, as it uses limited fuel and can access both urban and suburban areas. In targeting the Hispanic population in t he US, the company will have to manufacture affordable products so that they target market can purchase. There are also Suzuki Cruisers, Suzuki Dirt Bikes, Suzuki ATVs, and Suzuki Scooters. Suzuki Hayabusa gained entry into the market in 1999, and is the fastest sport-bike model of the Suzuki Company. This sport-bike has a speed of 186mph, and in 10 seconds, it can accelerate within a quarter mile. This model was meant to compete the Kawasaki Ninja ZX-12, currently referred to as ZX-14 and the outdated Honda CBR1100XX Blackbird. Advertising We will write a custom report sample on Suzuki Motorcycle Media Plan specifically for you for only $16.05 $11/page Learn More (Global Suzuki, n.d.) Place The company has its global headquarter in Minamu-ku, Hamamatsu, Shizuoka, Japan; it also has another headquarter in Brea, California. The two headquarters realize high sales, offer good services to their customers, and coordinates the sales of all Suzuki motorcycles in the globe. With its entry into over 190 nations, the motor company has been the main distributor of the products. Apart from the American Suzuki Cooperation, there is Pakistani Suzuki Company Limited and Suzuki Canada Inc. In the US, Suzuki operates in many states targeting the people of color. The company must take into concern the activities of other competitors in the market. The company enjoys large presence in Europe and the US. Price Suzuki motorcycle models are comparatively cheaper than the Honda, Yamaha, and Harley-Davidson models. The Inazuma 250 ranges between $3,900 and $4, 990. This makes Suzuki motorcycles the fourth most expensive brands in the US market, which the media plan targets the Hispanic population. Suzuki Motorcycles Price Ranges (USD) Quad-Sport Z50 (LT-Z50) $2,500 – $2,800 Suzuki DR-Z70 $2,000-$2,500 Suzuki DR-Z400E $7,990 – $8,000 Suzuki DR650SE $7,500- $8,100 Suzuki Burgman 400 ABS (AN400A) $10,000 – $10,500 Suzuki GSX-R1000 $17,500 – $18,770 Suzuki GSX-R600 $14,000 – $15,000 Inazuma 250 $3,900 – $4,990 (Global Suzuki, n.d.) Promotions The company reaches its customers and others through many modes of advertisements. The company relies heavily on internet and network TV to reach the consumers. In the US, the use of internet-enabled gadgets will make it possible for Suzuki to remain in touch with the Hispanic population.Advertising Looking for report on transportation? Let's see if we can help you! Get your first paper with 15% OFF Learn More In the print media, there are motorcycle magazines, entertainment magazines, sport magazines, men magazines, and other outdoor cycle magazines like cycle guides. After reviewing their best selling model, Hayate, the company invested 6 – 8% of the total turnover in promotions in 2013 (Global Suzuki, n.d.). Suzuki has been supporting sporting activities since the 90’s. This provides it with the requisite exposure for brand positioning of its products. In addition, it posts advertisements around stadia during sporting events. The company advertises on newspapers and television stations across the globe as well. Its most successful advert increased the purchase of Suzuki Hayate (Global Suzuki, n.d.). In other occasions, different sponsors often support events organized by Suzuki. Suzuki equally uses social media to reach out to audiences on Facebook, Twitter, and LinkedIn among other avenues. Just like the cars’ slogan â€Å"Small Cars for a Big Future,† the motorcycle company has focused on the American market with honest, realistic, and inspired advertisement tone about their products. Industry Information According to Kochhar, Fry, and Taylor (2013), there is stiff competition in the motorcycle industry. An analysis on the sales from 1992 to 2012 shows the growth in sales up to 2008/2009. The decline was due to the economic recession. An approximate 450,000 motorcycles were sold in 2010. Suzuki belongs to the manufacturing industry. It deals in the design, assembly, and marketing of automobiles in its 23 subsidiaries across the world (Global Suzuki, n.d.). Many external factors influencing sales in the automobile sector include politics, economics, technology, and competitor information. Politics A stable political platform provides an opportunity for companies to thrive. Politics influence relations between countries and citizens. This influences the exchange rates of currencies in the targeted countries. Latin America has an unstab le political ground. Investors in these countries need to develop risk measurement policies in their media plans in order to develop solutions to business stability even when wars occur. Economics In the past three years, Suzuki engaged in extensive financial training of individuals in the US. The company realized that financial illiteracy makes it difficult for consumers to make wise decisions before purchasing products or services. This will help Suzuki in attracting several Hispanics who will have interest in Suzuki stocks due to its speed. However, other financial factors such as inflation are beyond the control of Suzuki, Honda, Kawasaki, and Yamaha among other players in the market. When recession occurs, it increases the cost of importing used Japanese motorcycles, and new ones; this would increase the price of the imported products, which could interfere with sales. Technology Product development at Suzuki requires sufficient technological input. Technology assists in resear ch, marketing, online banking, and other cost effective activities. Suzuki needs to venture into a market that understands technology properly. It should have an advanced technological community that would carry out online transactions for shipment purposes. Business trends shifted towards online support systems in the 20th century (Katz, 1995), and Suzuki needs to ensure that the Latin market understands these concepts properly. Competitors’ Information The Suzuki motorcycles are facing stiff competition from Harley Davidson, Honda, Yamaha, and Kawasaki. In terms of market-share in the US, Suzuki ranks 5th after the listed motorcycle companies. Company Market Share Suzuki 12.46% Harley – Davidson 27.28% – Number One Honda 20.94% Yamaha 17.04% Kawasaki 13.78% (Suzuki Motorcycles, n.d.) Suzuki Harley-Davidson Honda Yamaha Kawasaki Market Share 12.46% 27.28% 20.94% 17.04% 13.78% Pricing range of products $3,000 – $15,000 $8,000 †“ $38,000 $4,000 – $24,000 $4,000 – $20,000 $4,000 – $20,000 Revenue (2011) $32,725 million $5,312 million $112,131 million $16,012 million $16,000 million Net Income (2011) $567 million $599 million $6,701 million $338 million $290.8 million Emphasis on Advertising Speed and friends Masculinity, mystery, and aggressive Nice and friendly people City, light, power, and music Youth, energy, and imagine Share of Voice 7% 58.9% 14.6% 12.2% 7.9% Media Spending Internet, Network TV Magazine, Internet, Cable TV Cable TV Magazines, Network TV Magazines, Internet (Suzuki Motorcycles, n.d.) External Information With the Suzuki media plan targeting the Hispanic population in the US, the report analyzes the Hispanic economical, political, social, and cultural trends. These parameters and trends affect the sales of motorcycles among the targeted population. Even though the Hispanic population is expected to surpass that of whites, their economic status is far much behind the rest of the nation. Household income, home ownership, and managerial occupations are some of the key indicators of economic status. According to the Pew Research Center analysis, the median wealth of Hispanic Households is 1/18 time that of white households (Humphreys, 2012). The median wealth table below shows the wealth ratios of the Hispanic population to the whites and whites to blacks. From the table, 2009 is the year that white-to-Hispanic ratio was much higher compared to other years since 1984. (Humphreys, 2012) By 2012, there were approximately 48 million Hispanics in the US. A study on the effects of the 2001/2002 recession indicated that Hispanics were hard hit. Averagely, the Hispanic population has a per capita income of about one third to that of whites. Despite the negative aspects of the recession, Hispanics’ buying-power continues to revitalize the consumer market. There has been a constant rise in their economic clouts since 1990. This make s it a good target for the Suzuki Motorcycle products. Between 2002 and 2007, for instance, Hispanic companies almost quadrupled the non-Hispanic companies by growing by 45% implying that they are experiencing increase in wealth ownership. Similarly, the Hispanic population lags behind in acquiring high school education and other educational attainments. Even though the targeted population is below the Native Americans in educational achievement, there has been an upward mobility in the number of those acquiring high school diplomas and bachelor degrees in recent years. Hispanics in the job market between 2000 and 2012 increased by 38%, representing nearly 6 million people (Humphreys, 2012). Since the American population has people of different culture, per capita income, demographics, and wealth, it is evident that the nature of Hispanic spending is not similar to that of the inhabitants. Hispanics families use-up less money on new automobiles, entertainment, and healthcare than th e non-Hispanics population in the United States. From the cultural dimension, there has been a continuous progression of Baby Boomers among the Hispanic population; they have turned on motorcycles to recapture the youths. This has been evident with the increase in the number of accidents and reduction in motorcycle ownership. In 1993, 1 in 10 people owned a motorcycle, while in 2003 the rate reduced to 1 in about 4 (Suzuki Motorcycles, n.d.). In order to minimize the rampant deaths emanating from motorcycles, there is need to enforce stringent laws to end fatal crashes. The Suzuki Company can also set-up motorcycle riding schools across the US to attract more Hispanics, thus reducing the number of deaths resulting from careless riding. The US has a favorable political environment that supports business activities. Politics determine the inter-boundary relations between states. It also determines the relationship between a government and the citizens. Moreover, it exists in the relat ionship between rivals in a target market. When Suzuki invests in the US, it should assess the growth potential in the states by reviewing profiles of other competitors. There is a possibility that the progress of competitors such as Yamaha in the US could equally apply to Suzuki’s progress in the same place. According to Katz (1995), a politically stable country negotiates monetary exchange rates reasonably. It saves resources for public gain; this reduces the cost of taxation. Most states have unstable political grounds, which adversely affect businesses. Inflation influences major decisions in this industry. Following the 2009 to 2011 worldwide recession, companies developed media plans that had financial risk management measures. Inflation also influences exchange rates between countries. Considering it is an external factor, Suzuki cannot control it. Instead, it needs to develop a good strategic plan that will help it manage the unpredictable economic terrain in Latin Am erica. Other economic factors that Suzuki needs to assess include the number of major and minor competitors in the target market. This will enable it establish showrooms in the most receptive states in the US. Product development at Suzuki requires sufficient technological input. Technology assists in research, marketing, online banking, and other cost effective activities. Suzuki needs to venture into a market that understands technology properly. It should have an advanced technological community that would carry out online transactions for shipment purposes. Business trends shifted towards online support systems in the 20th century (Katz, 1995), and Suzuki needs to ensure that the Latin market understands these concepts properly. Current Users After introducing TU250X, GS500F, GSR750, INAZUMA 250, Suzuki Scooters, Suzuki Hayabusa, and GLADIUS to the African and Indian markets, it was evident that the car suited middle-income earners who sought to reduce traffic and fuel consumpti on. A similar case applies to Latin America. Users of Suzuki motorcycles compliment its speed and ability to access various terrains (Global Suzuki, n.d.). In India and Africa, people use various models in both urban and suburban regions for commuting, racing, and fun events. The fact that it reduces congestion of public vehicles promotes its convenience to the suburban areas. People from such regions constantly seek markets in urban regions while acquiring resources from the rural areas. They choose these Suzuki models since it maneuvers through different terrains. The Suzuki motorcycles have many traits including affordability, which is a principal factor to consider. India and Africa have huge populations of low and medium-income earners (Global Suzuki, n.d.). They have huge differences between the rich and the poor. This contributes to high poverty levels making it possible for people to acquire the basics only. Following the introduction of varied motorcycles in this market, pe ople displayed interest in ownership of motorcycles for commercial purposes. Indians and Africans like Suzuki motorcycles because of their low fuel consumption rate. A capacity of 60cc enables an individual to drive the commuter model for almost two weeks without refueling. This encourages most people to own such models. Further, its maintenance is easy because of locally available spare-parts in various markets. Suzuki Hayabusa and Hayeta provide services for light-users because of its size. However, it does not damage easily; this reduces the cost of maintenance (Global Suzuki, n.d.). Among those who plan to buy or lease a motorcycle in the next 12 months, the age group of 18-24 and 23-34 showed great potential, they have indexes of 180 and 123 (Kochhar, Fry, Taylor, 2013). Within the group who shows interest to buy or rent motorcycles, most of them have a relatively high income, for example, those who have an average income from $70,000 to $104,999 has the highest share. In summ ary, demographics and psychographics of audiences in India, Africa, and the US are close. They share related political and socio-economic challenges, and this shapes their mindset. The same applies to audiences who choose other motorcycle brands from Suzuki, Kawasaki, Honda, Harley-Davidson, and Yamaha. The increase in the number of educated Hispanics increases the income levels. This has made it possible for such families to own motorcycles. The Suzuki Motorcycle firm has to put up relevant marketing strategies to hold the Hispanic population even with the stiff competition for the competitors. References Global Suzuki. (n.d.). Web. Humphreys, J. (2012, September 5). Economy: Hispanic Economic Clout. Web. Katz, H. E. (1995). The media handbook. Lincolnwood, Ill., USA: NTC Business Books. Kochhar, R., Fry, R., Taylor, P. (2013, July 4). Wealth Gaps Rise to Record Highs Between Whites, Blacks, Hispanics. Web. Suzuki Motorcycles. (n.d.). Web. This report on Suzuki Motorcycle Media Plan was written and submitted by user Taraji Whitfield to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Quentin Tarantino Quentin Tarantino Essays

Quentin Tarantino Quentin Tarantino Essays Quentin Tarantino Quentin Tarantino Essay Quentin Tarantino Quentin Tarantino Essay pulp] paper (Gehring 1996, p. 151). Relying on these definitions, Gehring (1996, p. 151) defined the film itself as a rough mass of a comically skewed narrative on the life and hard times of a hit man. Writer/director of the film Tarantino characterised his artistic principle as, I like things unexplained (Biskind 1994, p. 100).To summarise, the movie definitely stands apart from the rest of the films on the list in regard to the plot structure. The other movies follow the most popular with the criminal films type of narrative – the chronicle or epic of a criminal career. Characters: From the general point of view, this is ridiculous to classify the characters of these films as positive’ and negative’. Whatever different motives they have for the criminal behaviour, all these fictional characters are not excused for violence, slaughters, treacheries, heists, and other amoral acts.Under this circumstances, the taxonomy suggested by Rafter (2000) and Leitch (2002) appeared to be useful. According to both, the characters could be classified into three major types regardless of the categories of the crime film according to the main theme: An epic gangster who creates the criminal empire and watches it crumbling; A man-on-the run/a man in disguise; An avenger/persecutor/law-abider. Three films – Public Enemy, Roaring Twenties, and The Long Good Friday – definitely fit the frame of the first category.Four films – White Heat, Brighton Rock, Hana-bi, and Sexy Beast – feature the second type of characters. Two films – Get Carter and Gangs of New York – seem to belong to the third category. Three films – Brother, Gangster No. 1, and Goodfellas – are synthetic in regard to the type of their characters. Pulp Fiction stands apart from the aforestated categories due to its postmodern non linear and complex nature. The suggested categorisation is flexible since some of the films are ambiguous in regard to their character’s type and, therefore, may enter several categories at once.The details are discussed below. An epic gangster Five films – Public Enemy, Roaring Twenties, Brighton Rock, The Long Good Friday, and Gangster No. 1– were classified as having the type of an epic gangster as a main hero. In regard to the earliest film on the list, Public Enemy, Shadoian (2003, p. 29) once stated that its main character, Tom Powers (James Cagney) is likely to succumb to a combination of hubris, social fate, and moral reckoning in plots resembling those of classical tragedy.Within a tradition of popular tragedy in film (Shadoian 2003, p. 29), the heroes like Tom Powers possess strong charisma but are cursed by their nature, their environment, their heritage, so far as their desires and goals [are] overwhelmed by an immutable and often unpredictable concatenation of forces. Tom Powers’ environment makes him the victim. Tom Powers, the youngest son in the lower middle-class family of a police officer and a housewife, grows up in a small industrial city. He learns his first lessons not at school desk but rather in a brewery, a local honky-tonk place under the guidance of Putty Nose, and on the streets.Starting with petty thefts, Tom is rising gradually on the criminal scale and finally establishes the criminal empire of his own. Tom Powers is abandoned by all social institutes: his family, his class, the society in general. It is made clear that the hero has positive inclinations in regard to his ambitious desires to become somebody’, to bust out of this deprived, depressing limbo of aimless loafing (Shadoian 2003, p. 54).But society plied Tom with insufficient knowledge and skills to become somebody else than a gangster. As Shadoian (2003, p. 50) emphasised, the appeal of Tim’s personality was preconditioned by the fact that his aspirations are located in his desire and his ability to be a certain way, to exist in a lively manner. The spectator is permitted no direct access to the overt signs of Tom’s prosperity. What matters, what is gripping, is Tom Powerss personal vitality in a context of inertia, stolidity, and hesitancy, and it can only have scope outside the boundaries of legitimate activity. (Shadoian 2003, p. 50) Tom knows how to live, and we admire him for that.We respond to his amoral enjoyment of a full array of lifes pleasures. We lose sight of the cost to others his living so high and free exacts. The gangsters defects become virtues, the surface manifestations of his success obscuring his more important failings. [†¦] We are so caught up in Toms urge to live that we do not take full advantage of several opportunities to back away from him. The values he carries are too attractive. Long after the film has made it clear that hes a lost cause not worth backing, the shock of his mortality registers. (Shadoian, 2003, pp. 54-55)